“Official Selected 2019” Tomorrow and the Butterfly

“Official Selected 2019” Tomorrow and the Butterfly

Tomorrow and the Butterfly

A somehow artistic personality, Davide Bollati, chairman of Italian cosmetic company Davines, has got a peculiar vision of beauty industry: “How can you have beauty without sustainability? They go around well together because you cannot have one without the other.” 

In six episodes the film tells stories which involve him and his peculiar vision of business and ethics.

While in Parma takes place the construction of the Davines Village, the new venue of the company designed by archi-star Matteo Thun, other tales unfold.

A group of slow-food growers, financed by Davines and driven by Cristina Pellizzari, are trying to save an ancient species of olive tree in Tuscany.

In Cambodia, Matthew Fairfax, an entrepreneur in the world of hairdressing, tries to save young boys and girls who are traffic sex survivals, giving them the chance of learning a job.

In USA Chelsea Pickthorn and Jocelyn Simone discover new indie music bands all over the US and help them create their own new look.

Back in Parma Davines R&D department works on the project of a new super-sustainable shampoo. Strongly wanted by CEO Paolo Braguzzi, this product is thought for having a very low impact on natural environment, yet the project is quite hard to finalize and it risks to become a never ending story.

Following this stories, we perceive that Davide Bollati’s view of life as a constant research for something that is not here and now, but always yet to come is the real connection between all the episodes and their players.Director Biography – Alessandro Soetje

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Born in Bologna in 1970, Alessandro Soetje is a director and d.o.p. based in Milan. During his university studies, which led him to a degree in Philosophy at the State University of Milan, he began working first as an assistant photographer and then as an operator and director of photography for documentaries, news and entertainment for various national and foreign televisions. 
In 1993 he won the national Erotic Photography Competition in 1993 with 5 female nudes. 
In 1998 his documentary “Bambini d’Africa” was awarded with the Giglio d’Argento at the Valdarno Film Festival, the FEDIC prize at the Montecatini Film Festival and at the African Film Festival. 
In 2000 he collaborated on the last major investigation by Sergio Zavoli, “Viaggio nel scuola (A Journey into School)”, broadcasted by Rai 3. Subsequently, in 2003, he joined the National Order of Journalists, as a freelance journalist. 
He then director for corporate videos, commercials and cinematographer for many documentaries. 
In 2013 he restarted his documentarist career with “Our Stone”, completed in 2018, and selected in competition, among others, at the Festival des Films du Monde in Montreal. 
He also made 4 documentaries for the show Geo broadcasted by RAI 3 and the documentary “Old Wild Lorenz”, awarded for best direction at the San Giò Video Festival in Verona. 
With the campaign “Aware Migrants”, for which he made 50 interviews with migrants and 4 short documentaries, he won the 30th International Grand Prix Advertising Strategies. The campaign was also in Short List at the Clio Awards in New York 2017. 
In August is scheduled the release on ARTE of the documentary “Matera, mother of stone”. 
Director Statement

Four years ago, when Davines North 
America’s Creative Director, Jorge Blanco, 
contacted me to ask me if I was interested 
in shooting a documentary about Davines, a 
sustainable beauty company in the world of 
hairdressing and aesthetics, my first reaction 
was of surprise. 
As a director I am used to moving between 
the worlds of communication and that of pure 
documentary, but this was the first time I was 
asked to structure such a long and complex 
work about a company. Usually such projects 
are company profiles for the purpose of 
However, Jorge had in mind something 
completely different – A true film. I explained 
to him that we were walking in unexplored 
land, with the consequent risks. To both of 
us, it seemed like one more reason to move 
I started my research. I tried to better 
understand the personality of Chairman 
Davide Bollati, who, according to Jorge and 
me, was to be the main player of the film. The 
aim was not to sell a brand or a product, but 
to explain a philosophy, using stories, images 
and testimonies. 
As I discovered in these years, Davines is a 
brand that is very attentive to ethics, with 
the unofficial mission of redefining beauty 
through sustainability. The company’s official 
purpose is “to be the best for the world, 
creators of good life for all, through beauty, 
ethics and sustainability.” 
Working on such lengthy projects allows 
you to develop a unique perspective on the 
structure of the story and its relationship with 
the real world, which is probably the main 
theme that motivates anyone who makes 
documentaries. Of all of the projects I’ve 
made, this one has been the most satisfying.


  • Alessandro Soetje. DirectorOur Stone, On Elio’s Traces, Old Wild Lorenz
  • Jorge Blanco. Writer
  • Alessandro Soetje. WriterOur Stone, On Elio’s Traces, Old Wild Lorenz
  • Alessandro Soetje. Producer


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